Understanding Email Autoresponder and Follow-Up Messages

 Did you know that you can make sales on auto-pilot simply by using your autoresponder and the follow-up messages you provide to your subscribers? But before I go any further, please allow me to explain what exactly autoresponders are, for those who may not be in the know. An autoresponder is a software script that automates your email messages and replies. It's something you would use to send out your follow-up messages to a new subscriber that's on your e-mailing list. Not to confuse you, but those messages are also often called autoresponders. 

The Autoresponder gives you the ability to create and manage your autoresponders (your messages) if that makes sense. You can think of email autoresponders as the quiet workhorses in your email marketing. Basically, they are any type of automated emails or even a series of emails (your follow-up messages) that you write one time, schedule, and send out automatically from your Autoresponder (the software script). I hope that wasn't too confusing. 

Let's move on to how marketers use autoresponders to streamline their email campaigns to cut down on the amount of work they have to do. For example, rather than emailing each individual who signs up for your newsletter or email list, an autoresponder can easily send out a welcome email with follow-up messages that are all personalized. At the heart of email marketing are autoresponders. You use it to promote your business. It's also used to build relationships with your potential customers, keep current customers informed and updated, offer coupons to encourage customer loyalty, and a whole lot more! The problem is, most website visitors won't buy something from you on the first visit. It normally takes on average a visitor 6 or more times before they decide to make a purchase from you. 

In order to keep them interested and eventually make the sale is where your follow-up messages come into play. When you start writing your message, you'll need to come up with some compelling subject lines or headlines. Your subject lines are what draw attention from your subscribers, making them feel excited to read the rest of your message. If you send a message with a boring or irrelevant headline or subject line, chances are your subscribers may not even open your email let alone pay much attention to it. 

 A great way to grab your subscriber's attention is by way of personalization, like using their names. Most autoresponder software scripts or platforms out there will give you this ability to personalize your messages through the insertion of codes. When you send a message out, the code is replaced with the personal information of your subscriber. When receiving the email, the reader will see his or her personal information instead of the code. This is a great way to use personal information to further engage your subscribers. The first message that you send out to your subscriber should be the welcome or introduction email. The welcome email is the most important one as it will set the stage towards giving your reader what to expect from you and your following messages. The welcome email is a great way to start branding yourself or the company by giving them a little background of what you do and how you can help them. 

The second email message in your follow-up series should inform your subscribers about your products and services. Make sure that you explain what your products or services do and how they can benefit from them. People are more likely to be sold on the benefits over the features of a product or service. You can then make them an irresistible offer by giving them a limited time discount if they buy now. In the third message to follow, try putting some added emphasis on your services and products. Tell your subscribers how they simply must have your product or service because they are a cut above the rest, then prove it to them by offering a sample or trial offer or better yet a buy 1 get 1 free deal. To ensure that you get a sale, you should include comparisons between what you offer and what competitors offer. This way, you'll show potential customers that you are indeed the best, with the best features and the best prices. 

Once you have a few satisfied customers, you'll start to build up your credibility. You can also ask your subscribers for feedback in your follow-up messages on how you can make their experience better or how you can personally help them. Once a customer has praised your products or services, you can add it to a testimonial and send it out in another future follow-up message. A great way to keep your subscribers looking forward to your next email is by ending your message with a teaser for the next message. 

For example, "Don't forget to keep an eye out for my next email where I'll be sending you something special." This could a flash sale, coupon, or simply a free download. Leverage your autoresponder and your follow-up messages like your own personal sales team and you'll soon be making sales on auto-pilot. Practice weaving your company contact and website information as well, so your subscribers can easily place an order without any problems or whenever they like. If you put some time and thought into your follow-up messages, you'll soon be turning your subscribers into your customers. 

Credit From Author -  Terry Phong 

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Basic Best Practices For Email Marketing Success

 Email can be a highly effective way to market your business, but you need to know how to make your messages stand out from the millions of others that are sent every day. In the following article, you will learn how to cut through this barrage of spam and grab people's attention. Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails. Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. 

There is even a chance that your email service could take you out of their system. To get the most of your email marketing, invest in a program that personalizes your emails with every customer's given name instead of a generic greeting. Ensuring that every email starts with the recipient's name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam. Go for professional over slick with your emails. Don't send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it. 

To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don't tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products. You should get in touch with your subscribers at certain intervals and confirm with them that they are still interested in receiving emails from you. Most companies do this every nine months so that they can be sure that they are not being seen as an annoyance. This will also guarantee that the people on your email list have genuine interest and are not just taking up space. 

Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together. 

 Making effective use of email to promote your business can be tricky, but it is easier once you know what you are doing. Done properly, email marketing can dramatically boost your visibility. Make good use of the tips and techniques you have learned from this article to bring more customers to your business. 

About the Author - Kurt Tasche is an internet entrepreneur who writes articles on internet marketing tips, ways to make money online and personal development. You can read more articles like this on his blog at: https://www.kurttasche.com

Video Marketing - How to Promote Your Business With Video

 With the popularity of videos and how they have been used to market many different kinds of products, including mobile phones and digital cameras, it is safe to say that video marketing is an important part of any business plan. The use of video on the Internet has grown tremendously in the past few years, and with the use of sites such as YouTube, video has become an essential aspect of the marketing process for businesses. 

But just how do you begin to incorporate video into your business marketing plan? Before you turn to YouTube for help, take a look at the following tips: 

1.) Begin by deciding what you want your video to accomplish. The easiest way to determine this is to do a research search on YouTube. Find out what the most popular videos in your niche are. The best videos tend to fall into one of two categories: educational or entertainment. 

2.) Choose the type of video you want to make. There are many different types, and you can choose the type that most closely matches your business or product. These can include how-to videos, reviews, testimonials, or what-to-say videos. 

3.) Decide where you would like to set up your video. Would you like to use your own, external microphone? Do you want to outsource this task or will you do it yourself? There are also many different resolutions and frameruns to consider. 

4.) Choose your topic. There are many different possibilities here, from health issues to celebrity gossip, to current events. You will definitely want to be careful when writing your topic, as videos that are too topical may lose their interest factor with time. 

5.) Once you have chosen your topic, have you decided upon your topic Writer? Are you going to write a description of what your video is about, or will you want to create a custom summary? If you are going to create a custom summary, you need to make sure that it is compelling, and that it contains all the information that your viewers need and want to hear. And, of course, it must be written by you. There are also many different resolutions and frameruns to consider. 

6.) Now that you have chosen your topic, have you decided upon your format? Are you going to use standard YouTube formatting, or do you want to create your own? If you plan on creating your own, take a look at many different types of videos on YouTube. You may find that you can accomplish what you want to accomplish more easily with one type of format, than with another. For example, short promotional videos tend to utilize shorter 30 second format videos, whereas, long instructional or tutorial videos utilize longer 60 second format videos. 

7.) Once you have decided upon video format, have you decided upon your Title? Have you decided upon your description? Are you going to use standard YouTube formatting for your Title, or do you want to create your own? If you want to create your own description, you need to make sure that it is compelling and that it contains all the information that your viewer will need and want to hear. 

8.) Once you have decided upon your format, Title and description, have you decided upon your Message? What does your video message consist of? What is the point of your video? Have you decided upon the length? Are you planning on including Music? Have you chosen a mood?  With all these decisions made, you will want to go to the Create Video section of your YouTube account and now you can begin the editing process. Have you chosen Music? You will want to make sure that each music selection you use is appropriate. Do you wish to use Background sounds? Have you chosen a Mood? Have you chosen a Feel? How about a Expression? How about a Clarity? Have you chosen a Spacing? Have you already added any transitions? Have you decided upon the Focus? Have you already added any Effects? Have you already inserted any narration? Have you chosen an Audio format? Do you wish to add narration? Have you chosen your Video length? 

9.) When you are finished with the Video, have you added any annotations? Have you added any credits? Have you added any Notes? 10.) Have you added any communication after you have uploaded your Video? If you have added any communication, have you chosen your language? Have you added any Language Settings? Have you chosen your Status? 

Credit from Author Paul Rice

Your Passion Makes You Rich

 HOW TO LIVE A WEALTHY-HEALTHY LIFE? 

Every single person dreams to be wealthy. But it has been said that, don't chase money, chase your passion and money will chase you. Indeed, it is true. Whenever we look at billionaires, they all have one thing in common, they have made money out of their passion. And they are not following the same genre; every person has the liking for different things like literature, fashion, science, computer, etc. So, at the time of technology and internet, following your passion is becoming a new regular. The Internet has given a solid boost to people in enhancing their creativity and showing it to the world. Isn't it the dream of everyone to earn from what they love to do?

 WHERE TO FIND SUCH JOBS? 

Most of the time people have talent but don't know where and who to show. But, with the recent rise in internet users, artists have got the best platform to give their audience quality content. Moreover, there are many freelancing websites, which helps you get orders from all over the world. People can avail the services easily from another country without any hassle and complications. These websites act as a mediator and bridge the gap between customers and salesman or serviceman. You can easily upload your resume and mention your skills and experiences, the person in need directly or indirectly will approach you on the basis of their requirement. 

KINDS OF JOBS AVAILABLE IN FREELANCING WEBSITES

As there are thousands of jobs available in the different field, here few of the most common jobs are mentioned as examples. 

1) CONTENT WRITING- If you are interested in writing blogs or articles, these freelancing websites are of great use to enhance your writing skills and get paid for it. There are many topics you can write about, for example, lifestyle, health, food, makeup, etc. So, according to your genre, use your skills to earn money. 

2) APP DEVELOPER- In a recent career trend, there is the rise in the number of app developers, due to heavy demand by software and IT companies. Just take the example of your Smartphone, having 10-15 apps is very common. So, a demand for gaming apps, photo editing apps, social networking apps, language learning, translators, etc is rising every day. These websites provide you with the platform to develop your own app and earn from it. 

3) LOGO AND GRAPHIC DESIGNER- This field totally depends upon your creativity. The more quality content you provide to your customer, the more work and money you can earn. With no geographical restrictions, through these websites, you can easily attract global customers and expand your business on a global level. 

4) WEBSITE DESIGNER- With the revolution of technology, the online market has taken over the business. Now everyone needs a website for their business, no matter either it's a restaurant or shopping stores. Undoubtedly, this is one of the best ways to earn online. 

OUR NEW GLOBAL VILLAGE

The Internet has made the world a global village. Don't limit your talent to yourself. Show it off to the world and get the deserving fame and money which everyone dreams of. 

 Written by - Megan Reed

Nuclear Engineer Reveals How Content Creators Can Get Insanely High Levels Of Engagement

 If you're a content creator who wants to get exponentially more engagement, response, and "brand power" from your content, then this article will show you how. Here is the story: A few years ago, I had created a niche-based digital course designed for a small part of my audience, that didn't even come close to my other courses' sales. So after I sold it, I told my small band of customers where they could consume the content on my website, and then went about my business as usual. But right after that, something very odd started to happen. My little "niche" product hardly anyone bought got well over 10 times more engagement than all my most popular courses combined. 

At first I thought I must have accidentally hit some kind of "nerve" with my list. After all, I was getting several times more people consuming & completing the course, engaging with me about it, asking questions, and giving feedback than I ever got from my far more popular products. So I decided to ask my customers what it was about this particular course that was so engagement-worthy. That way, I could do more of whatever it was the next time. Much to my ego's disappointment, it had nothing to do with the quality of his course. Nor had I magically stumbled onto some kind of secret demand in my list. It was all a result of an extremely embarrassing "rookie" tech mistake that was especially humiliating for a world renown software developer & former Navy nuclear engineer who prides myself on my attention to detail. You see, what happened was, I had set up my product in a WordPress site and foolishly forgot to set the security permissions to protect the content from being illegally downloaded & shared. 

This is the first thing any responsible online marketer or software developer does. Not doing so was as negligent as an airline pilot not checking to make sure there's fuel in the tank before taking off. And it turned out my customers - being tech developers, and more software savvy than the norm - not only started downloading my content (instead of consuming it through their desktop computers as I intended)... but they knew how to easily copy that content onto their phones. That was why I was getting so much engagement, more questions asked, and lots of feedback. However, it was not because of any "genius" on my part - but because the content was readily available on their mobile devices. In other words: That content was simply easier & more convenient to consume. Naturally, I took this marketing "intel" and started making my other courses, group coaching, and trainings easier to access on a phone. And while that certainly got better results, more engagement, new back-end sales, and more overall business... it wasn't getting my content that same "feeding frenzy" kind of engagement my little niche product got. 

So after a little more experimenting & testing, and talking to my customers, and digging into the research about optimal learning & how the human brain wants to engage with content... I discovered another important piece of the puzzle. And what I discovered was, in order to get that elusive hyper-engagement I was chasing, it wasn't enough to simply make that content easily accessible on my customers' phones by making my sites "mobile-optimized" or "mobile responsive" or "mobile friendly." No, in order to get those extreme levels of engagement... That content had to specifically be delivered inside a mobile app. 

What had happened originally was this: My customers were copying the content into iTunes, YouTube, and other media player apps on their phones, and consuming the content through those apps, not their mobile phone web browsers. And this one, laughably simple change in the way I was delivering content drastically overhauled my entire business, the way my customers & clients engaged with me, and my overall sales. After that, I got obsessed with mobile learning & selling and did a "deep dive" into the subject. I began by examining research done by some of the most brilliant tech engineers at prestigious billion dollar software, hardware, & tech companies. 

During this research I found out all kinds of interesting facts I'd never heard before - including during all my years as a developer, and while creating multi-million dollar marketing, SEO, and email & website automation campaigns using some the most sophisticated software systems on the planet. For example, I learned: The average person touches their phone nearly 3,000 times per day Those same peoples' phones are always within 3-feet of them - including when sleeping, eating, driving, traveling, flying, hiking, working, waiting for appointments, exercising, walking the dog, watching TV, playing with their kids, shopping, laying awake at night plagued with insomnia, at parties, sitting in the bar, or even when in the bathroom 70%+ of all digital content is now consumed on mobile phones A whopping 92% of the time spent on a phone is in an app, NOT in a web browser Less than 8% of people log into a website via a web browser on their phone to consume courses, entertainment, or other content (which is why, for example, Facebook course completion rates are an abysmal 4% on average) - yet web-based browsers and desktop apps are still how the vast majority of businesses deliver their content Well over 600,000 websites are created per DAY, creating armies of competition in the marketplace, while only around 60,000 mobile apps are published in the Apple & Google Play stores per MONTH (and roughly 1/3 of those are just updates, not brand new mobile apps) where there is dramatically less competition All of which means, hardly anyone in any niche or in any industry is offering their content on a legitimate mobile app... even though that is where all your clients & customers are going, where they want to consume & engage with content, and most importantly... where they clearly prefer to buy your content. 

What exactly does all this mean for you? It means if you are one of the few businesses who delivers and sells your content in a legitimate mobile app (and not just a "mobile optimized" site or a cheaply made desktop app pretending to be a mobile app)... where your clients & customers already are, and where they prefer to consume and pay for content... you automatically have a huge, "built-in" advantage over all the businesses who don't have a mobile app. 

Much like early website adopters had a huge built-in advantage over businesses who did not have a website. And that's just for starters. I also quickly realized the importance of a business having your own app developed, instead of relying on & sending your customers & clients to iTunes, YouTube, Facebook, Vimeo, or any other company's mobile app platform to deliver your paid or free content. That way, you can stop sending your hard won customers to those companies and their "worlds" - with all the distractions, 3rd party ads, privacy breaches, de-platforming, and where your competitors are always battling it out with each other for attention. And instead, you can send your customers, clients, & leads to YOUR world, where there's no competition, and where you're the only one they are paying any attention to while they are inside your app. There were many more lessons I learned during this time as well. But for content creators specifically, here they are summed up: 

1. Put your content in a mobile app to make it easier to consume 

2. Get your own app developed 

 3. If money is an object (having an app developed can cost between $50,000 and $125,000) find what's called a "Container App" These are apps within a mobile app another company has created specifically for businesses who can't afford their own mobile app, but still want the power a mobile app can give your content and your business. 

Here is how they work: A company selling a container app has it listed in the Google Play & Apple stores. And you are able to have a mobile app presence of your own "within" that app, along with all that company's other customers. It's still your app (inside the container app), but you just won't have your own app in the app stores. That means, what you sacrifice in the ego-boost and visibility and rankings of having your own app in the app stores, you make up for in having one small monthly price and letting the company selling access to their container app worry about keeping it compliant, updated, and maintained behind the scenes for you. Whatever the case, take a serious look at mobile app technology. If you can afford to build your own, that is ideal. 

But if money is an issue, search out one of the many container apps available. Then put your content inside there, and watch what happens to your engagement, sales, and response. If your experience is anything like mine and thousands of other content creators, I think you will be quite happy with the results. I've recently taken my background as a former Navy nuclear engineer, and as an enterprise-class software developer, API-level marketing automation specialist, & entrepreneur who's built multiple million-dollar business operations... and rolled them into a single affordable container mobile app called: "Learnistic" You can publish your content in any form, and put it inside a platform you can control the branding and the look and the feel of. It also seamlessly integrates with your front & back-end marketing (websites, email, etc). 

And it can also give your business and your brand built-in prestige, class, and credibility. Use the URL below to get a free test drive where you can see what it looks like with your branding, load it up with some content, and make it your own - as well as play with it, impress your colleagues & peers with it, and get completely comfortable with it before spending even a single penny.

Written by - Troy Broussard  

7 Signs You're Not Ready For Online Business Success

 Dot.Com or Internet businesses started going main-stream in the early 1990's and between 1995 and 2000 internet stocks were selling at multiples of their book values. Most of the Dot.Com companies had nothing tangible to justify their Mount Everesthigh prices. It didn't take long before the market started correcting itself and by October 4, 2002 the NASDAQ index had crashed by 76.81%, to 1,139.90, from a peak of 5,084.62 recorded on March 10, 2000.. Since the burst, the Dot.Com business had separated the men from the boys with valuable lesson learnt. 

Many of the boys went home to their parents to lick their wounds while the men started searching for the keys to online business success. As a matter of fact, no one key to online business success was found as internet business was a brand new territory. So it became a matter of trial and error to find out what worked. In 2012 Rich Schefren released his much-acclaimed Internet Business Manifesto in which he advised Dot.Com entrepreneurs to approach every aspect of online business, from list building to product development and sales, strategically rather than tactically. He particularly noted that technology is an enabler and the whole focus should be on developing structures and building relationships rather than looking for tactical advantages like trying to outsmart the algorithms. 

Since the Dot.Com crash, many online entrepreneurs have figured out what works and what doesn't and the internet is producing millionaires in record numbers in assorted niches and sub-niches. One of such millionaires is Russell Brunson, the author of three best-selling books: Dot.Com Secrets, Expert Secrets, and Traffic Secrets. These books are definitive guides on what works online. If only to note in passing, as at the 2020, Russell Brunson's net-worth was estimated at $41m; a figure he built over 15 years. Scott Cunningham of Social Lite not long ago pointed out that online entrepreneurs go through three phases: the crawl phase, when you're making less than $100,000 per annum, the walk phase when you're making between $100,000 to $1m, and the run phase when you're making over $1m. It is at the crawl phase you need the most learning. 

 For those of us in the crawl phase, it's important to note that, just like anything in life, online business has its own guiding principles. Those who succeed in a big way online follow these principles. The opposite is also true for those who fail. As Russell Brunson and other internet business experts would readily advice, do what works. Don't try to reinvent the wheel. Here are seven signs you're not ready for online business success. Not in any particular order, they include: 

1. You're not curious, indeed more often than not you're skeptical that people like you are building successful online businesses and making money. 

2. You're not paranoid, indeed you believe online business is a passing fad and will soon go away. Andy Grove, Intel's cofounder, once said, "Only the Paranoid Survive". The internet is not likely to go away soon. 

3. You believe Social Media is a distraction; if you use SM at all, you use it for the "social" aspect. Social media like Facebook, Instagram, and YouTube are business tools if you know how to use them. 

4. You lack production mindset, you rather consume, and if you produce at all, you're inconsistent. To succeed online, especially if you're selling digital products, you must be a prolific producer. 

5. You wear the toga of expert, always asking, "What can anybody teach me?" As Steve Jobs said in his Stanford's 2005 Commencement address, "Stay Hungry. Stay Foolish." 

6. You focus on the negatives: fraud, complexity, and the technicalities etc., thus convincing yourself "it's not for me". The internet has its dark side. It also has its bright side. Embrace the bright side. 

7. You live a "satisfied life" believing you're already successful so "why bother?" This is the attitude of high corporate earners. Why not invest and learn now you're earning high; sooner or later, you'll retire. If you exhibit three or more of the signs I have enumerated above: you lack curiosity, you're not paranoid about the internet, you hate social media or only use it for play, you rather consume than produce, you consider yourself an expert who knows it all, you only see the dark side of the internet, and you're too satisfied to bother, the simple interpretation is that you lack online business success mindset.

 The signs simply say you're not ready for online business success. I define online success as someone who makes a minimum of $10,000 monthly online and scaling and investing massively to move from the crawl to the walk stage. My simple advice to you is this: get off your couch, put on your running shoes and start looking for online business influencers to learn how you too can succeed online. 

ABOUT THE AUTHIOR - Paul is the CEO of Vision & Talent Training Group and the creator of Internet Business Mastery Course where he teaches how to build businesses online the right way. He is the author of seven books, including Bridges to the Customer's Heart, dubbed The Customer Service Bible, with endorsements from Pascal Dozie (MTN Chairman), Tony Elumelu (UBA Chairman), and Ben Ofungwu (ISN Chairman). Late Richmond Dayo Johnson, referred to Paul as "One of Nigeria's most authentic experiential writers." Paul's clients include Nigerian Breweries (Heineken), Dangote, First Bank, and Nestoil Group (whose clients include ExxonMobil, Chevron, Shell, and NNPC, amongst others). A McKinsey Executive Panel Member, Paul has written for Process Excellence Network, comprising 240,000 process practitioners from all over the world. . Twitter: @paul.uduk

10 Valuable Tips on Content Marketing Which Will Boost Sales on Shopify eCommerce Stores

 It appears as though there's some type of frenzy or an uproar of some kind in regards to Content Marketing... It's a peculiar thing, as Content Marketing has always been the number 1, essential practice in SEO best practices. In fact - content is what launched the internet into becoming one of the most important inventions in modern day technology. Lee Odden of TopRank Marketing has said: "Content is the reason search began in the first place." Before the Web/The Internet became ever so cluttered with the display of Ads and PPC - content was the only thing that drove traffic onto websites. Oddly, even since the boom in technology and in digital marketing - content still remains to have an immense impact in driving customers and sales to different websites. Rather than declining in its power - content has now become more essential and effective than ever before in digital marketing strategies. 

Why Market Content for Shopify eCommerce Stores? An exceptional piece of content that you create can live for all eternity on the internet. Unique and remarkable content will continue to drive traffic, leads and sales for years! It will proceed to doing its rounds on Social Media Networks and developing referrals and back links. When you write totally amazing and awesome content, you are beginning to create a chain reaction of sorts. The more engaging and informative the content is - the heavier the response will be... and this is just one of the many reasons that Content Marketing for Shopify eCommerce Stores is vital! You have to think of Content Marketing as some kind of money making apparatus or as something that works without ever getting tired no matter what time of day it is... When you use Content Marketing properly for Shopify eCommerce Stores, your business will just continue to grow. 

Below You Will Find a Variety of Killer Market Content Strategies Which Will Boost Traffic to Your Shopify eCommerce Store  

1. Writing Bold Headlines. Always begin with the basics: great headlines. In search result pages - the headlines that you have created have a colossal impact. Utilize headlines to attract the attention of your users and potential customers. 

2. Write Using Powerful Language/Words. Power words are words, which will convey emotions and appeal to different senses in a person. Words such as "killer, catastrophic, ballistic, explosive and/or "amazing, mind blowing, extraordinary, miraculous, astonishing" and the likes seem to cause a reaction in people. We are sure, you've experience this as well while reading powerful and truly moving content. However, beware of using too many power words, as it can appear as ingenuine or even spammy. Find a balance and place power words in precise places - where the impact will be felt the most. Don't Be Afraid of Being Sexy. It's no secret that sex sells. It simply does... With that said, be sexy in applicable circumstances, but do not go overboard. You do not want to be inappropriate or offensive. Creating some sexy headlines will help you with traffic to your Shopify eCommerce Stores. Be Mysterious and Intriguing. Everyone enjoys a little mystery; a little intrigue... so, do not unleash all your info in your headlines. Provoke readers curiosities by taking advantage of the division between users' issues and the solutions that you can provide. Implode Expectations. Keep in mind that not many websites have received too much attention by following conventional methods. Think outside the box. Dare to be edgy and a little shocking. Un-filter yourself and your content. Write about things that your users do not expect. However, ALWAYS backup your information with concrete data and facts. 

3. Acquire Information. We advise you to subscribe to websites, such as: Copy Blogger, QuickSprout, Social Media Examiner and Content Marketing Institute. Take notice of the types of headlines, which are driving the most shares and Tweets. Don't be scared of being experimental. You'll learn from your mistakes. 

4. Create Fruitful Content! Fertile, bountiful, informative, creative, abundant - these are all synonyms for extraordinary, Shopify eCommerce content. People really love to connect and engage with content, just as long as it appeals to their senses. If you know what truly appeals to your targeted audience, you will see that your content will begin to spread just like an epidemic. Use this guideline to create, genuine and fruitful Shopify eCommerce content. 

5. Insure Content Goes Viral. How do you know if your content is viral worthy? Well, if your content is worth its information, it will typically spread all on its own. Provide your targeted audience with reasons to connect and/or share your content with others. Is your content utterly awesome? Are you offering special deals? Developing viral content is of utter importance, as it will compel your users to share your content. For Shopify eCommerce stores, it's sometimes a bit more challenging and for this reason, you need to make sure that your Shopify eCommerce blog page is one of the best in your line of business and/or industry. 

6. Social Trends Newsjacking. We live in a world of hashtags and trending topics and hashtags and trends come and go on a daily basis. When you Newsjack, you are basically, taking advantage of trending topics on Social Media to optimize your eCommerce content. For example, if #NationalCatDay is trending on Twitter - think and/or find a way that you can tie up this trending hashtag with your business. You can even just Tweet about it on your business, Twitter account and users will take notice that your business is one that stays in the loop with all types of trending topics. 

7. Create Longer Blog Posts/Content. Guys, it is a myth that users are lazy and do not want to read long copy. Sure, if the content is lame or uninformative and invaluable to users - naturally, they will bounce off. However, if you have killer content, with newsworthy and valuable information, your users will most definitely want to read all of your content. Furthermore, search engines just adore long form copy! 

8. Create and Utilize Visual Content. It's been reported that Tweets that contain images have received approximately 89 percent more favorites and an approximate 150 percent more ReTweets in comparison to Tweets that do not contain any images. Sure, you can curate the majority of images/pics that you share on Twitter and other Social Media Platforms, but it is strongly recommended that you dare to become a little creative with your smartphone and camera and experiment some for totally authentic images. You never know - you can even start something as huge as the Hot Pepper Challenge! Arrange and Organize Content Marketing for Shopify eCommerce Stores A large number of Shopify eCommerce stores/businesses have recently become aware of the importance of eCommerce, content marketing. But just a few have found the infrastructure that is needed to streamline continuous content on the vast array of digital marketing platforms and channels that are available.  No matter what kind of business you have, you should have access to the capabilities that will allow you to create, spread and monitor your content. 

9. Develop a Calendar for Shopify eCommerce Content. For starters, you need a concrete, Shopify eCommerce content marketing strategy. Create a document which details: topics, short term goals, targeting data & segmentation. A calendar such as the one described is the best way to get started and ensure a successful eCommerce Content Marketing campaign for your Shopify eCommerce store. As you become more familiarized with your targeted audience, you'll be more adapt to prepare different content marketing strategies that's suitable for your users. Always make sure that any new strategy that you implement is to the highest of quality. Don't create content just for the sake of posting something... 

10. Repurpose Content. "Kill two birds with one stone... " When writing content, keep this quote in mind, as it can be invaluable and extremely effective. When creating content - we often forget about some of the really great pieces of copy that's been published. Make the time to go back to previous content that you have written and/or created and that you feel confident about and share it various times on the same platform, so that you may be able to reach people on different time zones or that have different online habits. Once you do this, tweak/repurpose your content, so that you are able to distribute these amazing pieces of content on different platforms. For example, if you created an infographic some weeks ago and you are now developing a video for this week - check and see if you can incorporate your infographic from weeks ago into your new video. Remember, content isn't all about words! Start applying these amazing and totally effective tips, which will boost sales to your Shopify eCommerce Store! 

About the Author - Rosario Berry is a professional freelance writer, like to introduce Mystic Web Designs. You may think Content Marketing as some kind of money making process or something that works without ever getting tired no matter what time of day it is. 

Analysts Say Swapp Protocol Emerging Leader Amidst Decentralized Finance Growth

 

CHICAGO, IL – As both Bitcoin and Ethereum reach new all-time highs, there is heightened interest from all types of investors within the blockchain space. This new interest is being fueled, in part, by large institutional investors who have largely been on the sidelines up until now. One fund in particular has seen a meteoric 900% increase in digital assets under management, up $18B over the last 12 months, with large investors consisting of hedge funds, endowments and pension funds, among others.

The Rise of “DeFi”

One new category within the blockchain space which saw a meteoric rise during 2020 is decentralized financed, or “DeFi” as its more commonly known among the crypto community online. With help from the Ethereum blockchain’s programmable “smart contracts”, many new decentralized applications are emerging that mirror the functionality typically only seen in traditional bank instruments. These DeFi apps include lending and borrowing platforms, tokenized CDs, bonds, liquidity pools, and trading exchanges, among others. These DeFi platforms have exploded in popularity over the last 12 months going from near-zero to now over $52B TLV and growing fast.

Enter Swapp Protocol

One much-anticipated launch within the defi arena is Swapp Protocol. Swapp is described by the founders as, “A fairly launched, community-driven yield-farming and auto-compounding defi protocol built on the Ethereum blockchain”. Swapp is emerging from a crowded field of rising star defi projects as a leader by bringing together a number of popular features from hit projects seen during the 2020 DeFi boom. But one big differentiator for Swapp is how its backed by a “real company”. This might sound odd, but shockingly most of even the most popular defi projects to date have little or no use case beyond what they do within the crypto world. In contrast, Swapp’s sister entity is an established “big data” company, one that specializes in cookie-less online tracking and privacy-focused data monetization, mostly for large publisher websites.

The Smartphone App

At the core of the long-term Swapp business model is its smartphone app built for ios and Android. The app enables users to, “Install, Authenticate, and Earn” as the marketing wizards at Swapp put it. On the surface, app users are presented with an attractive concept: “Start getting paid for the data you are giving away already”. Upon launching the app, users are presented with a list of brand logos of familiar accounts they likely already have on other platforms. Think Facebook, Twitter, LinkedIn, and more. Users can click on each icon to “authenticate” the data transfer from those apps to the swapp identity graph, which in turn segments and combines that encrypted data with other useful signals to monetize at the data exchange level, just like the tech giants do. The key difference is that since Swapp is decentralized, 100% of the data monetization revenue flows back to the end users (compensated in the form of Swapp tokens). Yes, that’s correct. 100% of the revenue flows back to the end users. If Swapp is able to gain mass adoption from both the crypto community as well as the general retail user base, this is going to shape up to be a massive disruption in the $1.2T/yr data monetization industry.

Data Monetization, Meet DeFi

Swapp represents two different worlds coming together. On the surface is the proven data monetization model, but this legacy AdTech ecosystem injected with rocket fuel in how its built on top of a powerful decentralized blockchain. Can these two worlds over-lay and create the decentralized data monetization utopia that Swapp is aiming for? Many blockchain experts say yes.

Why go Decentralized?

By leveraging the programmatic nature of an Ethereum smart contract, creators of these decentralized platforms are able to leverage all the benefits of their “real-world” counterparts while eliminating what they consider to be the downside of traditional systems including that of the banking world: costly overhead, infrastructure, personnel, and perhaps most notably: profit. When there is no centralized business at the center of a bank, nearly 100% of the profits can be distributed to the stakeholders. The stakeholders of a DeFi platform are typically share (token) holders and liquidity providers.

Comparing Swapp to the Brave model:

With over 20M users, the popular Brave Browser has proven that a fully opt-in data monetization model truly can gain mass adoption. Brave has a similar proposition for users: Surf the web the same way you normally do, and get rewarded in the form of crypto tokens (BAT). Brave’s model is perhaps even more ambitious than that of Swapp because in the case of Brave: They displaced both the bloated middlemen of the advertising ecosystem as well as the ad networks themselves, connecting advertisers directly to consumers. Swapp is taking a more systematic approach in an effort to gain mass adoption faster: first displace the middlemen, then build an entirely new ad network. Only time will tell which approach is superior, but one thing is for sure: users LOVE getting paid for what they are doing already.

To learn more about Swapp Protocol or to participate in the presale launch, check out their website here: Click here 

Website - https://swapp.org/

Content Marketing: 9 Steps to Successfully Market Your Business With Content

 

One big barrier to getting sales is not creating enough of the right content on a consistent basis, to help your target audience understand why they should hire you. Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. Why is content marketing important? When you don't share content regularly, your audience can either forget about you, or not put their trust in you---or both. 

According to Hubspot.com... "Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today's age, customers expect high-quality, consistent content from their favorite brands... Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique." Content is how you do that and so many coaches lack the focus necessary to create and plan out content strategically. Content marketing is absolutely vital, but if you don't have a system for creating it, you're wasting your time. So, here's something that may help---nine steps on how to create content for your business. 

Step 1- Commit to Regular Content Creation: You need to commit to creating content regularly. That's because, if you want to be viewed as an expert, you need to be showing up like clockwork. Also because search engines like to see content produced on a regular basis. So, consistently produced content is key. But, in order to do that, you will first need to decide what kinds and forms of content you want to create---based on the needs of your target market. 

Step 2- List Your Promotions: Decide on what you will be launching and/or promoting in the next 6-12 months, and when you will promote them, so you can plan out the big events first. Space them out so it doesn't look like you're promoting too often, or back to back. Then add smaller promos such as existing products/programs, other people's affiliate products, and lead magnets. 

Step 3- Market Research: In order to be found through the search engines, your content always needs to use keywords that pertain to your niche. Find out what your target market is searching for by using common sense. What keywords and phrases would you search for to find you? Then create a list of these keywords and phrases to be used in your content. You can also take those keywords and plug them into a keyword or search tool to find other related keywords and phrases that people are using. Google, for instance, does this at the bottom of its search pages, under the heading "People Also Ask... ". Other market research to find out what content your audience is engaging with, includes looking at: trends in your industry, popular blog posts, videos, podcasts and best-selling, related books, on your niche topics. You can also visit forums and online  groups based on your topic to see what people are discussing regarding your topic, and what words they are using. 

Step 4- Create an Idea Bank: From your research, you'll have a much better sense of which topics will be most interesting and compelling for your audience. You can now collect your ideas into an "idea bank." This can act as a repository for content ideas that you can pull from well into the future. But, since content creation is ongoing, resupplying your idea bank should also be ongoing. Some of your ideas can come from the topics discussed in forums, questions that people ask, keyword phrases they are using, and excerpts from your own products. 

Step 5- Choose a Calendar: Find a calendar that fits your needs (there are many free ones online). Use it to designate which topics you will use for the next 6-12 months. This may seem like the easiest step, but in fact it can be the hardest. That's because you have to integrate content topics with your projected events, launches, promotions---and, all the while, keeping in mind what will get the best bang for your buck in terms of using your content to build your audience and make sales. 

Step 6- Schedule Creation Time: Now that you have your content topics, the next step is to schedule time on your to-do calendar to actually create the content. Designate regular blocks of time to write your content. How often, and how much time per block, will depend on whether you want to do it weekly, monthly, or quarterly. For example, say you decide to post one piece of content per month, and you want to do the work on it quarterly. You know from experience that it takes about 2 hours to create one piece of (monthly) content. Then every 90 days, you'll need to schedule out 6 hours of time to create your content for that quarter. You may be the sort that wants to schedule doing it all at once---like a day or weekend---or, maybe, in blocks of two hours, 3 days in a row. Or, you may feel more comfortable spreading it out more. Whatever works for you! 

Step 7- Produce Your Content: Use your scheduled time to produce your content for at least the next 30-90 days. By keeping your business goals (and mission) in mind when writing content, you'll be able to create the content most relevant to your audience and most lucrative to you. Make use of different formats for your content. For example, you may write a blog post for your monthly newsletter, and then turn it into a video or podcast to distribute later in the month. 

Step 8- Optimize: Once it's done, make sure that your content: · Has the right balance of serving (80%) and selling (20%) - value vs. sales pitch. · Is optimized with relevant keywords and phrases. · Balances the various types of content you share, such as, educational, entertaining, inspirational and promotional. Balance is key to content effectiveness. Perhaps the greatest advantage of your content calendar is that it gives you the big picture. You can see whether you're following the "80/20 rule" of free versus promotional content, used by most successful marketers. And, because you can see the "what and when" plan for all your content, you can ensure that you have a good balance of various types of content and, thus be able to create a professional impression for visitors to all your online resources. Optimize each blog post, social media post, and video with pertinent keywords and meta descriptions for blogs. 

Step 9- Create a Standard Operating Procedure (SOP): Once you've gone through the process of creating your content, now it's time to write down the steps you went through to do it. Make a separate list of instructions for each content form and platform, even if the steps are largely similar. This list helps you create a coherent look, and it ensures you follow all needed steps every time you post. And, as your business grows, your SOP will be essential for cutting down the amount of time needed to train a new team member. 

So that's the 9 steps to basic content creation. If these steps are enough, that's great---go do it! But in case you need more help figuring out how to find the time, come up with the topics, and/ or create a plan for distributing your content, check out "The Ultimate Content Creation Toolkit." It's a comprehensive training package that helps you learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings. Just go to: www.ContentCreationToolkit.com 

About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches®, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free "Essential Coach Kickstart Business Guide" HERE, and get weekly tips, strategies, and guidance on how to create a thriving coaching business. Learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings with "The Ultimate Content Creation Toolkit" at: https://ContentCreationToolkit.com

The way we pay is changing and we shouldn't be left behind - How "Crypto" Currencies Work - A Brief Overview Of Bitcoin, Ethereum & Ripple

 

"Crypto" - or "crypto currencies" - are a type of software system which provides transactional functionality to users through the Internet. The most important feature of the system is their decentralized nature - typically provided by the blockchain database system. Blockchain and "crypto currencies" have become major elements to the global zeitgeist recently; typically as a result of the "price" of Bitcoin skyrocketing. This has lead millions of people to participate in the market, with many of the "Bitcoin exchanges" undergoing massive infrastructure stresses as the demand soared. The most important point to realize about "crypto" is that although it actually serves a purpose (cross-border transactions through the Internet), it does not provide any other financial benefit. In other words, its "intrinsic value" is staunchly limited to the ability to transact with other people; NOT in the storing / disseminating of value (which is what most people see it as). 

The most important thing you need to realize is that "Bitcoin" and the like are payment networks - NOT "currencies". This will be covered more deeply in a second; the most important thing to realize is that "getting rich" with BTC is not a case of giving people any better economic standing - it's simply the process of being able to buy the "coins" for a low price and sell them higher. To this end, when looking at "crypto", you need to first understand how it actually works, and where its "value" really lies... Decentralized Payment Networks... As mentioned, the key thing to remember about "Crypto" is that it's predominantly a decentralized payment network. Think Visa/Mastercard without the central processing system. This is important because it highlights the real reason why people have really began looking into the "Bitcoin" proposition more deeply; it gives you the ability to send/receive money from anyone around the world, so long as they have your Bitcoin wallet address. The reason why this attributes a "price" to the various "coins" is because of the misconception that "Bitcoin" will somehow give you the ability to make money by virtue of being a "crypto" asset. It doesn't. 

The ONLY way that people have been making money with Bitcoin has been due to the "rise" in its price - buying the "coins" for a low price, and selling them for a MUCH higher one. Whilst it worked out well for many people, it was actually based off the "greater fool theory" - essentially stating that if you manage to "sell" the coins, it's to a "greater fool" than you. This means that if you're looking to get involved with the "crypto" space today, you're basically looking at buying any of the "coins" (even "alt" coins) which are cheap (or inexpensive), and riding their price rises until you sell them off later on. Because none of the "coins" are backed by real-world assets, there is no way to estimate when/if/how this will work. Future Growth For all intents-and-purposes, "Bitcoin" is a spent force. 

The epic rally of December 2017 indicated mass adoption, and whilst its price will likely continue to grow into the $20,000+ range, buying one of the coins today will basically be a huge gamble that this will occur. The smart money is already looking at the majority of "alt" coins (Ethereum/Ripple etc) which have a relatively small price, but are continually growing in price and adoption. The key thing to look at in the modern "crypto" space is the way in which the various "platform" systems are actually being used. Such is the fast-paced "technology" space; Ethereum & Ripple are looking like the next "Bitcoin" - with a focus on the way in which they're able to provide users with the ability to actually utilize "decentralized applications" (DApps) on top of their underlying networks to get functionality to work. This means that if you're looking at the next level of "crypto" growth, it's almost certainly going to come from the various platforms you're able to identify out there.

Author - Written by By Richard Peck |