Understanding Email Autoresponder and Follow-Up Messages

 Did you know that you can make sales on auto-pilot simply by using your autoresponder and the follow-up messages you provide to your subscribers? But before I go any further, please allow me to explain what exactly autoresponders are, for those who may not be in the know. An autoresponder is a software script that automates your email messages and replies. It's something you would use to send out your follow-up messages to a new subscriber that's on your e-mailing list. Not to confuse you, but those messages are also often called autoresponders. 

The Autoresponder gives you the ability to create and manage your autoresponders (your messages) if that makes sense. You can think of email autoresponders as the quiet workhorses in your email marketing. Basically, they are any type of automated emails or even a series of emails (your follow-up messages) that you write one time, schedule, and send out automatically from your Autoresponder (the software script). I hope that wasn't too confusing. 

Let's move on to how marketers use autoresponders to streamline their email campaigns to cut down on the amount of work they have to do. For example, rather than emailing each individual who signs up for your newsletter or email list, an autoresponder can easily send out a welcome email with follow-up messages that are all personalized. At the heart of email marketing are autoresponders. You use it to promote your business. It's also used to build relationships with your potential customers, keep current customers informed and updated, offer coupons to encourage customer loyalty, and a whole lot more! The problem is, most website visitors won't buy something from you on the first visit. It normally takes on average a visitor 6 or more times before they decide to make a purchase from you. 

In order to keep them interested and eventually make the sale is where your follow-up messages come into play. When you start writing your message, you'll need to come up with some compelling subject lines or headlines. Your subject lines are what draw attention from your subscribers, making them feel excited to read the rest of your message. If you send a message with a boring or irrelevant headline or subject line, chances are your subscribers may not even open your email let alone pay much attention to it. 

 A great way to grab your subscriber's attention is by way of personalization, like using their names. Most autoresponder software scripts or platforms out there will give you this ability to personalize your messages through the insertion of codes. When you send a message out, the code is replaced with the personal information of your subscriber. When receiving the email, the reader will see his or her personal information instead of the code. This is a great way to use personal information to further engage your subscribers. The first message that you send out to your subscriber should be the welcome or introduction email. The welcome email is the most important one as it will set the stage towards giving your reader what to expect from you and your following messages. The welcome email is a great way to start branding yourself or the company by giving them a little background of what you do and how you can help them. 

The second email message in your follow-up series should inform your subscribers about your products and services. Make sure that you explain what your products or services do and how they can benefit from them. People are more likely to be sold on the benefits over the features of a product or service. You can then make them an irresistible offer by giving them a limited time discount if they buy now. In the third message to follow, try putting some added emphasis on your services and products. Tell your subscribers how they simply must have your product or service because they are a cut above the rest, then prove it to them by offering a sample or trial offer or better yet a buy 1 get 1 free deal. To ensure that you get a sale, you should include comparisons between what you offer and what competitors offer. This way, you'll show potential customers that you are indeed the best, with the best features and the best prices. 

Once you have a few satisfied customers, you'll start to build up your credibility. You can also ask your subscribers for feedback in your follow-up messages on how you can make their experience better or how you can personally help them. Once a customer has praised your products or services, you can add it to a testimonial and send it out in another future follow-up message. A great way to keep your subscribers looking forward to your next email is by ending your message with a teaser for the next message. 

For example, "Don't forget to keep an eye out for my next email where I'll be sending you something special." This could a flash sale, coupon, or simply a free download. Leverage your autoresponder and your follow-up messages like your own personal sales team and you'll soon be making sales on auto-pilot. Practice weaving your company contact and website information as well, so your subscribers can easily place an order without any problems or whenever they like. If you put some time and thought into your follow-up messages, you'll soon be turning your subscribers into your customers. 

Credit From Author -  Terry Phong 

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Basic Best Practices For Email Marketing Success

 Email can be a highly effective way to market your business, but you need to know how to make your messages stand out from the millions of others that are sent every day. In the following article, you will learn how to cut through this barrage of spam and grab people's attention. Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails. Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. 

There is even a chance that your email service could take you out of their system. To get the most of your email marketing, invest in a program that personalizes your emails with every customer's given name instead of a generic greeting. Ensuring that every email starts with the recipient's name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam. Go for professional over slick with your emails. Don't send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it. 

To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don't tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products. You should get in touch with your subscribers at certain intervals and confirm with them that they are still interested in receiving emails from you. Most companies do this every nine months so that they can be sure that they are not being seen as an annoyance. This will also guarantee that the people on your email list have genuine interest and are not just taking up space. 

Your email marketing efforts will give you the best results when you coordinate them with the rest of your marketing campaign. Do not work against yourself by unnecessarily duplicating your efforts in several different marketing channels. Make sure that your use of email, social media, and traditional venues are all designed to work well together. 

 Making effective use of email to promote your business can be tricky, but it is easier once you know what you are doing. Done properly, email marketing can dramatically boost your visibility. Make good use of the tips and techniques you have learned from this article to bring more customers to your business. 

About the Author - Kurt Tasche is an internet entrepreneur who writes articles on internet marketing tips, ways to make money online and personal development. You can read more articles like this on his blog at: https://www.kurttasche.com

Video Marketing - How to Promote Your Business With Video

 With the popularity of videos and how they have been used to market many different kinds of products, including mobile phones and digital cameras, it is safe to say that video marketing is an important part of any business plan. The use of video on the Internet has grown tremendously in the past few years, and with the use of sites such as YouTube, video has become an essential aspect of the marketing process for businesses. 

But just how do you begin to incorporate video into your business marketing plan? Before you turn to YouTube for help, take a look at the following tips: 

1.) Begin by deciding what you want your video to accomplish. The easiest way to determine this is to do a research search on YouTube. Find out what the most popular videos in your niche are. The best videos tend to fall into one of two categories: educational or entertainment. 

2.) Choose the type of video you want to make. There are many different types, and you can choose the type that most closely matches your business or product. These can include how-to videos, reviews, testimonials, or what-to-say videos. 

3.) Decide where you would like to set up your video. Would you like to use your own, external microphone? Do you want to outsource this task or will you do it yourself? There are also many different resolutions and frameruns to consider. 

4.) Choose your topic. There are many different possibilities here, from health issues to celebrity gossip, to current events. You will definitely want to be careful when writing your topic, as videos that are too topical may lose their interest factor with time. 

5.) Once you have chosen your topic, have you decided upon your topic Writer? Are you going to write a description of what your video is about, or will you want to create a custom summary? If you are going to create a custom summary, you need to make sure that it is compelling, and that it contains all the information that your viewers need and want to hear. And, of course, it must be written by you. There are also many different resolutions and frameruns to consider. 

6.) Now that you have chosen your topic, have you decided upon your format? Are you going to use standard YouTube formatting, or do you want to create your own? If you plan on creating your own, take a look at many different types of videos on YouTube. You may find that you can accomplish what you want to accomplish more easily with one type of format, than with another. For example, short promotional videos tend to utilize shorter 30 second format videos, whereas, long instructional or tutorial videos utilize longer 60 second format videos. 

7.) Once you have decided upon video format, have you decided upon your Title? Have you decided upon your description? Are you going to use standard YouTube formatting for your Title, or do you want to create your own? If you want to create your own description, you need to make sure that it is compelling and that it contains all the information that your viewer will need and want to hear. 

8.) Once you have decided upon your format, Title and description, have you decided upon your Message? What does your video message consist of? What is the point of your video? Have you decided upon the length? Are you planning on including Music? Have you chosen a mood?  With all these decisions made, you will want to go to the Create Video section of your YouTube account and now you can begin the editing process. Have you chosen Music? You will want to make sure that each music selection you use is appropriate. Do you wish to use Background sounds? Have you chosen a Mood? Have you chosen a Feel? How about a Expression? How about a Clarity? Have you chosen a Spacing? Have you already added any transitions? Have you decided upon the Focus? Have you already added any Effects? Have you already inserted any narration? Have you chosen an Audio format? Do you wish to add narration? Have you chosen your Video length? 

9.) When you are finished with the Video, have you added any annotations? Have you added any credits? Have you added any Notes? 10.) Have you added any communication after you have uploaded your Video? If you have added any communication, have you chosen your language? Have you added any Language Settings? Have you chosen your Status? 

Credit from Author Paul Rice