Analysts Say Swapp Protocol Emerging Leader Amidst Decentralized Finance Growth

 

CHICAGO, IL – As both Bitcoin and Ethereum reach new all-time highs, there is heightened interest from all types of investors within the blockchain space. This new interest is being fueled, in part, by large institutional investors who have largely been on the sidelines up until now. One fund in particular has seen a meteoric 900% increase in digital assets under management, up $18B over the last 12 months, with large investors consisting of hedge funds, endowments and pension funds, among others.

The Rise of “DeFi”

One new category within the blockchain space which saw a meteoric rise during 2020 is decentralized financed, or “DeFi” as its more commonly known among the crypto community online. With help from the Ethereum blockchain’s programmable “smart contracts”, many new decentralized applications are emerging that mirror the functionality typically only seen in traditional bank instruments. These DeFi apps include lending and borrowing platforms, tokenized CDs, bonds, liquidity pools, and trading exchanges, among others. These DeFi platforms have exploded in popularity over the last 12 months going from near-zero to now over $52B TLV and growing fast.

Enter Swapp Protocol

One much-anticipated launch within the defi arena is Swapp Protocol. Swapp is described by the founders as, “A fairly launched, community-driven yield-farming and auto-compounding defi protocol built on the Ethereum blockchain”. Swapp is emerging from a crowded field of rising star defi projects as a leader by bringing together a number of popular features from hit projects seen during the 2020 DeFi boom. But one big differentiator for Swapp is how its backed by a “real company”. This might sound odd, but shockingly most of even the most popular defi projects to date have little or no use case beyond what they do within the crypto world. In contrast, Swapp’s sister entity is an established “big data” company, one that specializes in cookie-less online tracking and privacy-focused data monetization, mostly for large publisher websites.

The Smartphone App

At the core of the long-term Swapp business model is its smartphone app built for ios and Android. The app enables users to, “Install, Authenticate, and Earn” as the marketing wizards at Swapp put it. On the surface, app users are presented with an attractive concept: “Start getting paid for the data you are giving away already”. Upon launching the app, users are presented with a list of brand logos of familiar accounts they likely already have on other platforms. Think Facebook, Twitter, LinkedIn, and more. Users can click on each icon to “authenticate” the data transfer from those apps to the swapp identity graph, which in turn segments and combines that encrypted data with other useful signals to monetize at the data exchange level, just like the tech giants do. The key difference is that since Swapp is decentralized, 100% of the data monetization revenue flows back to the end users (compensated in the form of Swapp tokens). Yes, that’s correct. 100% of the revenue flows back to the end users. If Swapp is able to gain mass adoption from both the crypto community as well as the general retail user base, this is going to shape up to be a massive disruption in the $1.2T/yr data monetization industry.

Data Monetization, Meet DeFi

Swapp represents two different worlds coming together. On the surface is the proven data monetization model, but this legacy AdTech ecosystem injected with rocket fuel in how its built on top of a powerful decentralized blockchain. Can these two worlds over-lay and create the decentralized data monetization utopia that Swapp is aiming for? Many blockchain experts say yes.

Why go Decentralized?

By leveraging the programmatic nature of an Ethereum smart contract, creators of these decentralized platforms are able to leverage all the benefits of their “real-world” counterparts while eliminating what they consider to be the downside of traditional systems including that of the banking world: costly overhead, infrastructure, personnel, and perhaps most notably: profit. When there is no centralized business at the center of a bank, nearly 100% of the profits can be distributed to the stakeholders. The stakeholders of a DeFi platform are typically share (token) holders and liquidity providers.

Comparing Swapp to the Brave model:

With over 20M users, the popular Brave Browser has proven that a fully opt-in data monetization model truly can gain mass adoption. Brave has a similar proposition for users: Surf the web the same way you normally do, and get rewarded in the form of crypto tokens (BAT). Brave’s model is perhaps even more ambitious than that of Swapp because in the case of Brave: They displaced both the bloated middlemen of the advertising ecosystem as well as the ad networks themselves, connecting advertisers directly to consumers. Swapp is taking a more systematic approach in an effort to gain mass adoption faster: first displace the middlemen, then build an entirely new ad network. Only time will tell which approach is superior, but one thing is for sure: users LOVE getting paid for what they are doing already.

To learn more about Swapp Protocol or to participate in the presale launch, check out their website here: Click here 

Website - https://swapp.org/

Content Marketing: 9 Steps to Successfully Market Your Business With Content

 

One big barrier to getting sales is not creating enough of the right content on a consistent basis, to help your target audience understand why they should hire you. Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. Why is content marketing important? When you don't share content regularly, your audience can either forget about you, or not put their trust in you---or both. 

According to Hubspot.com... "Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today's age, customers expect high-quality, consistent content from their favorite brands... Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique." Content is how you do that and so many coaches lack the focus necessary to create and plan out content strategically. Content marketing is absolutely vital, but if you don't have a system for creating it, you're wasting your time. So, here's something that may help---nine steps on how to create content for your business. 

Step 1- Commit to Regular Content Creation: You need to commit to creating content regularly. That's because, if you want to be viewed as an expert, you need to be showing up like clockwork. Also because search engines like to see content produced on a regular basis. So, consistently produced content is key. But, in order to do that, you will first need to decide what kinds and forms of content you want to create---based on the needs of your target market. 

Step 2- List Your Promotions: Decide on what you will be launching and/or promoting in the next 6-12 months, and when you will promote them, so you can plan out the big events first. Space them out so it doesn't look like you're promoting too often, or back to back. Then add smaller promos such as existing products/programs, other people's affiliate products, and lead magnets. 

Step 3- Market Research: In order to be found through the search engines, your content always needs to use keywords that pertain to your niche. Find out what your target market is searching for by using common sense. What keywords and phrases would you search for to find you? Then create a list of these keywords and phrases to be used in your content. You can also take those keywords and plug them into a keyword or search tool to find other related keywords and phrases that people are using. Google, for instance, does this at the bottom of its search pages, under the heading "People Also Ask... ". Other market research to find out what content your audience is engaging with, includes looking at: trends in your industry, popular blog posts, videos, podcasts and best-selling, related books, on your niche topics. You can also visit forums and online  groups based on your topic to see what people are discussing regarding your topic, and what words they are using. 

Step 4- Create an Idea Bank: From your research, you'll have a much better sense of which topics will be most interesting and compelling for your audience. You can now collect your ideas into an "idea bank." This can act as a repository for content ideas that you can pull from well into the future. But, since content creation is ongoing, resupplying your idea bank should also be ongoing. Some of your ideas can come from the topics discussed in forums, questions that people ask, keyword phrases they are using, and excerpts from your own products. 

Step 5- Choose a Calendar: Find a calendar that fits your needs (there are many free ones online). Use it to designate which topics you will use for the next 6-12 months. This may seem like the easiest step, but in fact it can be the hardest. That's because you have to integrate content topics with your projected events, launches, promotions---and, all the while, keeping in mind what will get the best bang for your buck in terms of using your content to build your audience and make sales. 

Step 6- Schedule Creation Time: Now that you have your content topics, the next step is to schedule time on your to-do calendar to actually create the content. Designate regular blocks of time to write your content. How often, and how much time per block, will depend on whether you want to do it weekly, monthly, or quarterly. For example, say you decide to post one piece of content per month, and you want to do the work on it quarterly. You know from experience that it takes about 2 hours to create one piece of (monthly) content. Then every 90 days, you'll need to schedule out 6 hours of time to create your content for that quarter. You may be the sort that wants to schedule doing it all at once---like a day or weekend---or, maybe, in blocks of two hours, 3 days in a row. Or, you may feel more comfortable spreading it out more. Whatever works for you! 

Step 7- Produce Your Content: Use your scheduled time to produce your content for at least the next 30-90 days. By keeping your business goals (and mission) in mind when writing content, you'll be able to create the content most relevant to your audience and most lucrative to you. Make use of different formats for your content. For example, you may write a blog post for your monthly newsletter, and then turn it into a video or podcast to distribute later in the month. 

Step 8- Optimize: Once it's done, make sure that your content: · Has the right balance of serving (80%) and selling (20%) - value vs. sales pitch. · Is optimized with relevant keywords and phrases. · Balances the various types of content you share, such as, educational, entertaining, inspirational and promotional. Balance is key to content effectiveness. Perhaps the greatest advantage of your content calendar is that it gives you the big picture. You can see whether you're following the "80/20 rule" of free versus promotional content, used by most successful marketers. And, because you can see the "what and when" plan for all your content, you can ensure that you have a good balance of various types of content and, thus be able to create a professional impression for visitors to all your online resources. Optimize each blog post, social media post, and video with pertinent keywords and meta descriptions for blogs. 

Step 9- Create a Standard Operating Procedure (SOP): Once you've gone through the process of creating your content, now it's time to write down the steps you went through to do it. Make a separate list of instructions for each content form and platform, even if the steps are largely similar. This list helps you create a coherent look, and it ensures you follow all needed steps every time you post. And, as your business grows, your SOP will be essential for cutting down the amount of time needed to train a new team member. 

So that's the 9 steps to basic content creation. If these steps are enough, that's great---go do it! But in case you need more help figuring out how to find the time, come up with the topics, and/ or create a plan for distributing your content, check out "The Ultimate Content Creation Toolkit." It's a comprehensive training package that helps you learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings. Just go to: www.ContentCreationToolkit.com 

About the Author: Jeannette Koczela, Founder of the International Association of Professional Life Coaches®, provides business and marketing resources, tools, and training life coaches so that they can run their business more profitably. Download the free "Essential Coach Kickstart Business Guide" HERE, and get weekly tips, strategies, and guidance on how to create a thriving coaching business. Learn how to plan and create 6-12 months' worth of core content---such as blog posts, podcasts, videos, and emails---that your audience will find valuable, and that also will increase your search engine rankings with "The Ultimate Content Creation Toolkit" at: https://ContentCreationToolkit.com

The way we pay is changing and we shouldn't be left behind - How "Crypto" Currencies Work - A Brief Overview Of Bitcoin, Ethereum & Ripple

 

"Crypto" - or "crypto currencies" - are a type of software system which provides transactional functionality to users through the Internet. The most important feature of the system is their decentralized nature - typically provided by the blockchain database system. Blockchain and "crypto currencies" have become major elements to the global zeitgeist recently; typically as a result of the "price" of Bitcoin skyrocketing. This has lead millions of people to participate in the market, with many of the "Bitcoin exchanges" undergoing massive infrastructure stresses as the demand soared. The most important point to realize about "crypto" is that although it actually serves a purpose (cross-border transactions through the Internet), it does not provide any other financial benefit. In other words, its "intrinsic value" is staunchly limited to the ability to transact with other people; NOT in the storing / disseminating of value (which is what most people see it as). 

The most important thing you need to realize is that "Bitcoin" and the like are payment networks - NOT "currencies". This will be covered more deeply in a second; the most important thing to realize is that "getting rich" with BTC is not a case of giving people any better economic standing - it's simply the process of being able to buy the "coins" for a low price and sell them higher. To this end, when looking at "crypto", you need to first understand how it actually works, and where its "value" really lies... Decentralized Payment Networks... As mentioned, the key thing to remember about "Crypto" is that it's predominantly a decentralized payment network. Think Visa/Mastercard without the central processing system. This is important because it highlights the real reason why people have really began looking into the "Bitcoin" proposition more deeply; it gives you the ability to send/receive money from anyone around the world, so long as they have your Bitcoin wallet address. The reason why this attributes a "price" to the various "coins" is because of the misconception that "Bitcoin" will somehow give you the ability to make money by virtue of being a "crypto" asset. It doesn't. 

The ONLY way that people have been making money with Bitcoin has been due to the "rise" in its price - buying the "coins" for a low price, and selling them for a MUCH higher one. Whilst it worked out well for many people, it was actually based off the "greater fool theory" - essentially stating that if you manage to "sell" the coins, it's to a "greater fool" than you. This means that if you're looking to get involved with the "crypto" space today, you're basically looking at buying any of the "coins" (even "alt" coins) which are cheap (or inexpensive), and riding their price rises until you sell them off later on. Because none of the "coins" are backed by real-world assets, there is no way to estimate when/if/how this will work. Future Growth For all intents-and-purposes, "Bitcoin" is a spent force. 

The epic rally of December 2017 indicated mass adoption, and whilst its price will likely continue to grow into the $20,000+ range, buying one of the coins today will basically be a huge gamble that this will occur. The smart money is already looking at the majority of "alt" coins (Ethereum/Ripple etc) which have a relatively small price, but are continually growing in price and adoption. The key thing to look at in the modern "crypto" space is the way in which the various "platform" systems are actually being used. Such is the fast-paced "technology" space; Ethereum & Ripple are looking like the next "Bitcoin" - with a focus on the way in which they're able to provide users with the ability to actually utilize "decentralized applications" (DApps) on top of their underlying networks to get functionality to work. This means that if you're looking at the next level of "crypto" growth, it's almost certainly going to come from the various platforms you're able to identify out there.

Author - Written by By Richard Peck |

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